Rooted in reality, winged in dreams!

Reality is your best friend in formulating a grand vision and an even better one in executing it.

Akbar used to roam in disguise across his empire at night to gage the mood of subjects across classes and wealth strata. India’s never been more secular, wealthier and happier than under him.

AG Lafley started consumer home and store visits for himself and all P&G executives after discovering that they spent <3% of their time with end users. The P&G “Consumer is Boss” campaign created 30 $B brands in the early 2000s.

Shakespeare not only watched his own plays with the crowd but also acted in them. No other entertainer’s work has impacted lives more in history.

The emperor, the CEO and the Bard knew their customers; they created several winning brands and heroes. They failed fast. They always led by example. They had an intimate knowledge and appreciation of reality.

The best Sales heads sell, the best Generals march ahead of infantry, the best Coaches sweat it out, the best CTOs code and the best CFOs are the best accountants in town. It’s one of the core OfBusiness’ values too.

It may drive you out of your comfort zone, physically and professionally. But if you want to be winged in dreams, you have to be rooted in reality!